Alcove
Expanding Into Luxury
About the Brand
Alcove was seeking a brand to help them stand out as an established resource in the luxury real estate market while appealing to their target demographic.
Modly created a brand foundation allowing Alcove to show the stability of tradition with an approachable and trustworthy elegance.
Services + Solutions
- Brand Foundation
- Brand Positioning
- Brand Strategy
- Logo Design
- Identity Design
- Messaging
- Graphic Design
- Marketing
- Advertising
Quality and approachability
Inspired by Alcove’s name, Modly’s strategy was to communicate safety and comfort with a strong sense of luxury. Crown imagery was a perfect fit. The natural ornate floral pattern adds elegance while maintaining approachability.
Brand Traits
- Versatile
- Experienced
- Sophisticated
- Bold
- Tasteful
- Trustworthy
- Resourceful
A home fit for a king or queen
If you’re looking to buy or sell a luxury home, what do you look for in an agent? This question was key in developing the Alcove brand. Like the homes themselves, every detail must be refined for the ultimate aesthetic.
