Keolis
Branding, Marketing, Web Design & Development
The Ticket to North America
Keolis achieved global presence in the transportation industry, implementing its systems all over the world. They came to Modly with the goal to revamp and improve everyday consumer travel here in the Americas, starting with their brand.
Building the foundation – Keolis had an established, successful brand abroad. However, a new strategy was necessary to expand into the American market. It became clear that best approach was to use branding to challenge existing perceptions of public transportation.
Introducing Connected Mobility
Multi-modal transportation is an efficient and environmentally-beneficial travel option that offers its users an affordable alternative to personal automobiles. Modly created a series of solutions including a fresh and modern website, engaging marketing materials and clear visuals.
Primary Brand Trait – Forward
Supporting Traits: Bold, Adventurous, Innovative, Premium, Versatile, Expert, Intelligent, Refined
Keolis Americas Website
The website’s navigation is inspired by the experience of travel itself. Modly’s strategy guides each viewer through the website while taking in information at each stop along the way. This is all done with this perspective in mind: “It’s not the destination, it’s the journey.”
Keolis
Americas Website
The website’s navigation is inspired by the experience of travel itself. Modly’s strategy guides each viewer through the website while taking in information at each stop along the way. This is all done with this perspective in mind: “It’s not the destination, it’s the journey.”
A Passenger’s Perspective
What would it look like expanding the mobility ecosystem in your community? How would it work, and how could it improve your daily life? Modly took the guesswork out of things by creating visuals to showcase a commuter revolution with Keolis.
Securing Investors
Keolis needed brand awareness not only for their customers, but for potential investors as well. Modly engineered a series of presentations and pitch decks designed to take the viewer on a journey through information.
Thinking Ahead
How do you sell an idea or concept that doesn’t exist yet? In collaboration with Keolis, Modly developed a future model previewing an autonomous rail system in Las Vegas, focusing on the design and function of the rail and its accompanying transport vehicles.
