Gifted & Creative
Branding, Identity Development, Advertising & Social Media
Helping Artists and Talent Get Noticed
Gifted & Creative is a community organization showcasing creative talent in dance, acting, music and modeling. They were seeking a brand to establish their presence in the creative scene.
Building the foundation – Modly’s goal was to appeal to a multitude of people in their respective creative industries. It was critical to get this right so that the brand would represent Gifted & Creative as they are: experts in their field.
Giving Individuals the Spotlight
Dynamic shapes and movement inspired this concept process, achieving a spirited solution that translates across a wide range of creative industries and shows the artist how G&C can move you. Bright colors bring out the expressive, adventurous elements of their core character traits.
Primary Brand Trait – Expressive
Supporting Traits: Versatile, Compassionate, Adventurous, Personal, Competitive, Inspiring, Resourceful
Communicating Heart, Soul and Passion
This ad series puts the artist front and center as they show the world their talent and live their dreams. Lively, bold, fun and energetic.