Branding, Identity Design, App Design, UX & UI
Cure for the Common Travel Bug
GeoTriv is a community for people who love to travel, see the world and of course, play trivia! We created an experience that people could enjoy on the go, while they’re waiting for a flight or in a taxi headed to their next grand adventure.
Building the foundation – The goal was to create a fun app that also acts as a great educational tool for people of all ages. Engaging interactive interfaces and personal profiles are the key to feeding the GeoTriv travel bug.
That Good Kind of Challenge
Industry research on successful gaming apps revealed that both popularity and profit were fueled by elements of competition. With that, we made it both easy and enjoyable for players to challenge their friends or even complete strangers.
Primary Brand Trait – Intellect
Supporting Traits: Bold, Energetic, Fun, Sophisticated, Accessible, Casual, Inclusive