Branding, Identity Design, App Design, UX & UI
Stay Close to Your Best Friends
The Find Fido app works to bring together concerned pet parents in your neighborhood and even help build a future safety net for the next time Fido manages to sneak out.
Building the foundation – Positivity, calmness and action are the building blocks for Find Fido. The design strategy was to make users feel immediately at ease knowing that they are not alone and they have a community ready to help.
Ease and Comfort for Everyone Involved
Find Fido helps owners find their lost pets or identify strays in their area. It was important to make sure the app was not only simple to use during a difficult time but that it eased and comforted distressed owners.
Primary Brand Trait – Optimistic
Supporting Traits: Social, Friendly, Compassionate, Effective, Positive, Comprehensive, Calm, Accessible, Proactive