Brown Plastic Surgery
Branding, Identity Development, Print & Marketing
A Comforting Transformation
Brown Plastic Surgery needed a brand that was elegant, but most importantly, approachable. Modly focused on the traits that make Brown Plastic Surgery unique and stand out from the competition.
Building the foundation – When developing Brown Plastic Surgery’s foundation, Modly wanted to emphasize the BPS team personality. Direct feedback from their patients revealed how they were treated like family and felt at ease throughout the process, so communicating this through their brand was crucial.
A Trusted Transformation
Plastic Surgery is all about transformation. With a light but confident and trustworthy feel, clients can rest assured that they are on their way to releasing their inner beauty. What better way to represent this than a butterfly?
Primary Brand Trait – Compassion
Supporting Traits: Expressive, Personable, Versatile, Achievable, Inspiring, Adventurous, Resourceful
Release Your Inner Beauty
One of the biggest challenges a person can face is being their best self on both the inside and out. Brown Plastic Surgery needed a brand that communicates their clients will receive the support they need.
Applying the Brand
A business with big ideas needs big solutions that can keep up with growth. No matter the environment, Brown Plastic Surgery has a brand that can shine in any space, anytime.