Beam of NightBranding, Identity Development, Advertising,
Promotional & Social Media
Beam Suntory, a leading distributer of spirits, came to Modly with their focus set on one brand: Jim Beam. The task? Revive interest in a long-established brand with great history and richness.
Building the foundation – This brand foundation captures the tradition of whiskey while appealing to a sophisticated, energetic and trendy crowd. A successful brand relied on the ability to communicate nightlife and fun in one exclusive package.
The Star Comes Out
Elegance and classic style were key elements of this concept. The crescent moon is formed from the curve of a whiskey barrel, and corked by the star. One moon, one star, only one Jim Beam.
Primary Brand Trait – VIP
Supporting Traits: Exclusive, Intelligent, Rich, Devoted, Empowering, Sexy, Adept, Energetic
A Night to Remember
Modly executed this brand by creating the “Beam of Night” event, an exclusive party with beauty, sophistication, fun and great flavor. Flyers and ads didn’t suit this VIP guest list, so a custom digital invite was built to ignite interest and add that extra layer of luxe.