Why do people make the choices they do? —
Have you ever wondered why some people do what they do? A boxer, for example: they step into the ring, fists armed and ready to jog their opponent’s brain so hard that it renders them unconscious, with hopes they don’t jog you first.
Why would someone knowingly put their one and only brain in harm’s way? The boxer is called to action because of his or her own WHY that drives them. That WHY is what Modly was founded upon.
Founded on Our WHY
Modly was founded on the principle that we all strive for one thing in life. No matter what actions we take, good or bad, we can always trace it down to one factor. When you understand the power of this seemingly simple everyday feeling, you’ll understand why people make their choices, why someone chooses one box of cereal over another or one job over another higher paying job.
The beauty of this is that we are all unique, and what’s meaningful to one person may not be to another. It’s what makes the world go round. It’s also one of the biggest challenges in business and why it’s important to have solutions that set your brand up for success.
Which one would you choose?
If you had a choice between two jobs, one being your dream job and the other much less desirable. This is where we ask “Which one would you choose?” but you know where this is going. The dream job pays pennies on the dollar to that dreaded well-paying grind.
That being said, we have responsibilities that ultimately outweigh the pleasure we would get from that so-called dream job, responsibilities that include putting a roof over our heads, food in our bellies and financial worry off of our backs.
The Modly WHY
Now, let’s go back to the boxing example. What drives people to step into the ring and put their all-too-precious noggin in harm’s way? It’s not always money, because many people do this willingly without that bulging paycheck.
It all comes down to…happiness. Yes you read all this way to arrive on the word happiness. People’s choices are decided on what will ultimately bring them the most happiness (even if subconscious). This could be glory, money, philanthropy, family, honor, being heard, individuality, love, friendship, the reasons are almost endless. It’s Modly’s goal and purpose to find what makes people happy and help deliver that happiness to them. It’s WHY we do what we do.
Your value is based on how much happiness you can bring to people.
Does your product or service exist to make people happy? If you answered no, or you believe this doesn’t apply to your business, you’re not the first to say that. Finding the ways that your product/service does make people happy, even in the smallest of ways, can help solve a lot of problems for your business.
How does your business make people happy? Do you offer something unique? If there are other options for people to achieve the same or similar effect, why would they choose your product/service?