Beverage Questions - Modly

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Beverage Survey & Exploration

Estimated survey time: 1 to 2 minutes

Answer the following questions to the best of your ability. Remember to be honest, and most importantly, have fun with it!

Let's get started! – Step 1 of 12

What's your age? *

21-29
30-39
40-49
50-59
60+

Gender *

Male
Female
Other

How often do you participate in outdoor recreational activities? (i.e. Hiking, Running, Cycling, Skiing, etc.) *

Every chance I can get!
Weekly
Monthly
Yearly
Hardly ever
Never

Do you consume alcoholic beverages? *

Yes
No

Why do you choose not to drink alcohol? Select all that apply: *

Health and/or fitness
I used to, just not anymore
I don’t like the taste
I don’t like how it makes me feel
Other

How frequently do you consume craft beer(s)? *

Often
Sometimes
Hardly ever
Never

How frequently do you consume spirits and/or mixed drinks? *

Often
Sometimes
Hardly ever
Never

How frequently do you consume hard seltzer(s)? *

Often
Sometimes
Hardly ever
Never

If or when you decide to drink a hard seltzer, where are you most likely to drink it? Choose all that apply: *

At a party or with friends
At a bar
After or during an outdoor activity
At a BBQ or picnic
At home
During the day
At night
Alone where no one can see me drinking a hard seltzer
I would never drink a hard seltzer

How frequently do you drink fruit juice (of any kind)? *

Often
Sometimes
Hardly ever
Never

How frequently do you consume flavored club sodas or carbonated water? *

Often
Sometimes
Hardly ever
Never

From the list of hard seltzer brands listed below, which would you choose to drink? Choose all that apply: *

White Claw
Truly
Bon & Viv
Sercy
High Noon
Wild Basin
Topo-Chico
Kona
Great Divide
Founder’s Mas Agave
Michelob ULTRA Seltzer
Corona Seltzer
Other
Not sure

Which option below best describes why you would never drink a hard seltzer? Choose all that apply: *

I don’t like the taste
They’re too sweet
They’re not sweet enough
I don’t like fruit flavored drinks
It doesn’t fit my personality
Only sissies drink seltzers
Too expensive
I can’t taste the alcohol
Health reasons
Other

What is the #1 reason you would purchase or consume hard seltzers? *

They taste better than other options
Everyone else is drinking them
I don’t like fruit flavored drinks
They are healthier than other options
They are refreshing
They are convenient
They are not as filling
It’s the only available option at the time
The price
I’m purchasing or getting it for others
Other

When purchasing a hard seltzer, which option would you prefer? *

Multi-flavor pack
Single-flavor pack
I prefer to purchase individual cans

From the options below, which can design would you MOST likely purchase? *

Option 1
Option 2
Option 3

Great! From the remaining options below, which can design would you choose? *

Option 2
Option 3

Great! From the remaining options below, which can design would you choose? *

Option 1
Option 3

Great! From the remaining options below, which can design would you choose? *

Option 1
Option 2

Briefly explain why you chose those 2 cans (optional):

If given the opportunity, how likely is it that you would go on a 21-day backpacking trip through the Amazon rainforest? Answer on a scale from 1 to 10 with 1 being least likely and 10 being most likely:

Selected Value: 1

How adventurous are you? Answer on a scale from 1 to 10 with 1 being least likely and 10 being most likely:

Selected Value: 1

Do you have any additional thoughts or comments about hard seltzers?

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