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Steering a Brand

The Brand Behind the Wheel — Imagine gripping the steering wheel on a winding racetrack at blistering speeds only inches from your friends and rivals. Every movement of the vehicle is a direct reflection of the person controlling it; neurons fire, signaling the arms and legs as they methodically twist, turn and press the controls that …

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The Creative Process

Process makes perfect — Nothing stifles the most creative of people like a strict, structured process. Or does it? Most creative people reading the words “strict” and “structure” in the same sentence would either get a cold chill down their spine, cringe or both. That being said, consistency is crucial when discussing results. So, how …

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Meet Modly

Modly is a full-service branding and design agency with over 45 years of collective experience. Our team has helped both local and international companies build a better, stronger and smarter brand foundation, maximizing growth potential for short- and long-term success. Justin Ketchum Brand Strategist Chris Danner Creative Director Need help with your brand? Contact us …

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The Modly WHY

Why do people make the choices they do? — Have you ever wondered why some people do what they do? A boxer, for example: they step into the ring, fists armed and ready to jog their opponent’s brain so hard that it renders them unconscious, with hopes they don’t jog you first. Why would someone …

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What is a Brand?

If you’re a business or marketing professional, you’ve probably spent some time thinking about your brand… but what exactly is it? Your brand is your personality — It is already there, but it must be discovered and articulated. Your brand is who you are, and you can’t change who you are. It’s impossible to maintain …

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